"Compete! And shape a new future."
Automobiles, motorcycles, and their technologies are the outcome of competition between people involved in product development, aspiring to of astonish and delight people around the world. The theme represents the desire to have visitors experience a future that doesn’t yet exist anywhere and is shaped by vying values, such as beauty, technology, and dreams.
Like the emotions stirred by watching athletes enhance each other through serious battles, showing how various manufacturers seriously compete with each other at the Tokyo Motor Show will bring vigor and smiles to people in Japan and abroad.
The poster design depicts competitive passion using heart motifs. Passions that thrive on cars, motorcycles, and their technologies are brought together in a friendly competition to shape the future. The poster represents a sense of anticipation toward this.